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	<title>fran-vicente</title>
	<link>https://fran-vicente.com</link>
	<description>fran-vicente</description>
	<pubDate>Sun, 03 May 2026 21:12:56 +0000</pubDate>
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		<title>Front page</title>
				
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		<pubDate>Mon, 25 Aug 2025 13:28:07 +0000</pubDate>

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Fran Vicente,
creativo multimedia.

	

Creo y desarrollo conceptos.


	Participo en la creación de proyectos que integran dirección creativa/de arte, elaboración de campañas, diseño y pensamiento crítico. Colaboro habitualmente con perfiles del sector creativo/artístico y estoy vinculado a proyectos de exploración conceptual, antropología visual y medioambiente.









	



︎︎︎
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		<title>Identidad Verbal</title>
				
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		<pubDate>Wed, 27 Aug 2025 11:56:11 +0000</pubDate>

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		<title>WWF</title>
				
		<link>https://fran-vicente.com/WWF</link>

		<pubDate>Sat, 02 May 2026 14:28:23 +0000</pubDate>

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WWF




	Cliente: WWFProyecto: Campaña de concienciaciónDirección Creativa
Dirección de Arte
Diseño Gráfico
Copywriting


© Idea registrada




	







 



Concepto:
 
La protección integral de la vida mediante el reconocimiento del ser humano como parte del reino animal.


—

La especie humana pertenece al conjunto de seres que habitan la Tierra, aunque solemos reservar el término "animal" para el resto de las criaturas. Esta campaña de WWF impulsa la protección integral de la fauna, abarcando también al animal humano. La iniciativa responde a un contexto global donde las guerras, el deterioro ambiental, la falta de recursos y la violencia social ponen en riesgo la vida en todas sus dimensiones.






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		<title>CASIO</title>
				
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		<pubDate>Sat, 28 Mar 2026 21:36:42 +0000</pubDate>

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CASIO. Menos smart, es más



	Cliente: Casio Computer Co., Ltd

Proyecto: Campaña publicitariaDirección Creativa
Dirección de Arte
Diseño Gráfico
Copywriting




©

Idea registrada 




	





Concepto:
 
La atemporalidad de los objetos creados para medir el tiempo.

—


A lo largo de su historia, Casio ha comercializado (además de otros productos, como calculadoras o instrumentos musicales) varios modelos de reloj de pulsera. No obstante, cuando se piensa en “un Casio”, habitualmente aparece la icónica imagen del modelo F-91W. &#38;nbsp;La propuesta creativa utiliza el F-91W como la unidad de medida básica y el arquetipo operativo de la "Vintage Collection", pues este modelo representa la esencia elemental de todo el catálogo. La campaña emplea la autoparodia para destacar la sencillez y el minimalismo del reloj frente a la complejidad tecnológica y la naturaleza invasiva (y obsolescente) de los dispositivos actuales.&#38;nbsp;
La eficiencia resumida en tres botones y una pantalla de 18 mm.














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	<item>
		<title>Cosas de niños - AEPAE</title>
				
		<link>https://fran-vicente.com/Cosas-de-ninos-AEPAE</link>

		<pubDate>Mon, 23 Mar 2026 17:58:46 +0000</pubDate>

		<dc:creator>fran-vicente</dc:creator>

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		<description>&#60;img width="3189" height="2625" width_o="3189" height_o="2625" data-src="https://freight.cargo.site/t/original/i/a1e1bfef69c58d569014113a78a56a881854d0255743d06b9a7f853eb0c89a9a/MOK-WEB.png" data-mid="246412127" border="0"  src="https://freight.cargo.site/w/1000/i/a1e1bfef69c58d569014113a78a56a881854d0255743d06b9a7f853eb0c89a9a/MOK-WEB.png" /&#62;Cosas de niños





	Cliente: AEPAE
Agencia de medios:&#38;nbsp;The Global Influencer
Proyecto: Campaña de concienciaciónDirección Creativa
Dirección de Arte
Diseño Gráfico
Copywriting


© Idea registrada





	







 





Concepto:Las consecuencias ocultas que tiene el bullying en las personas que lo sufrieron hace años y, como autodefensa, han interiorizado los discursos más insensibles de la sociedad respecto al acoso escolar hasta el punto de hacerlos suyos.—
(Acción actualmente en activo)

Esta campaña, realizada para AEPAE (Asociación Española para la Prevención del Acoso Escolar) comprende la fijación de una serie de mupis en Madrid (y otras provincias a lo largo de la geografía española) que utiliza el retrato oculto en blanco y negro con el objetivo de anclar el relato en la identidad de las víctimas. Se han utilizado testimonios que normalizan la violencia escolar para generar un choque directo con las patologías desarrolladas por los protagonistas años después. 
La campaña sitúa al espectador ante la evidencia de que negar el acoso constituye la última barrera de defensa de quien lo ha sufrido. El testimonio aquí pasa a ser un diagnóstico social que invita a los ciudadanos a reflexionar sobre el dolor, su permanencia y su negación.















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</description>
		
	</item>
		
		
	<item>
		<title>Mute Punto Uno</title>
				
		<link>https://fran-vicente.com/Mute-Punto-Uno</link>

		<pubDate>Thu, 05 Feb 2026 20:09:03 +0000</pubDate>

		<dc:creator>fran-vicente</dc:creator>

		<guid isPermaLink="true">https://fran-vicente.com/Mute-Punto-Uno</guid>

		<description>
&#60;img width="1921" height="1581" width_o="1921" height_o="1581" data-src="https://freight.cargo.site/t/original/i/34295ebe76a282533bb4903ee731d461e1c98408be860469ec63485d0b96ae06/WEB-100.jpg" data-mid="244493562" border="0"  src="https://freight.cargo.site/w/1000/i/34295ebe76a282533bb4903ee731d461e1c98408be860469ec63485d0b96ae06/WEB-100.jpg" /&#62;

	

Mute Punto Uno — Oficina de Objetos Perdidos


	




	Cliente: Mute Punto Uno
Estudio: Yoli Delito
Proyecto: 

Diseño de álbum
Conceptualización
Dirección de ArteDiseño Gráfico
Fotografía


© Idea registrada 

	







Concepto:
 
La búsqueda de los objetos perdidos y la necesidad de sumergirse en lo profundo para encontrarlos.—


Mute Punto Uno, productor musical afincado en Madrid, publica su primer álbum conceptual de postpunk experimental. Este proyecto, compuesto por diez canciones -objetos perdidos-, funciona como una fusión de escenas vacías, amasijos de ausencias y roturas implícitas. Editado únicamente en vinilo y no disponible en ninguna plataforma digital.
Algo ha purgado la representación visual de la naturaleza. Las aves y las formaciones de nubes han sido desplazadas por etiquetas de posición en el plano. La imagen es ahora -ahora, aquí- un registro de coordenadas. Un cuerpo sólido ejecuta una trayectoria de inmersión en un espacio definido por estados de error -estados de error-. El mar es una suerte de variable tipográfica. La realidad -la realidad- es un inventario de elementos ausentes. Estos elementos están verificadas por el protocolo EDL.









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</description>
		
	</item>
		
		
	<item>
		<title>MOBIUS</title>
				
		<link>https://fran-vicente.com/MOBIUS</link>

		<pubDate>Fri, 13 Feb 2026 21:58:12 +0000</pubDate>

		<dc:creator>fran-vicente</dc:creator>

		<guid isPermaLink="true">https://fran-vicente.com/MOBIUS</guid>

		<description>
&#60;img width="3508" height="1922" width_o="3508" height_o="1922" data-src="https://freight.cargo.site/t/original/i/9b267475ad23de096bb582de7f6f2dafbcf47b9d997c7e091996de003b39cf71/12.jpg" data-mid="244809650" border="0"  src="https://freight.cargo.site/w/1000/i/9b267475ad23de096bb582de7f6f2dafbcf47b9d997c7e091996de003b39cf71/12.jpg" /&#62;


	
Mobius&#38;nbsp;


	




	Cliente: Mobius

Proyecto: 

Branding
Dirección de Arte
MaquetaciónDiseño Gráfico
Diseño Web



© Idea registrada




	







Concepto:
 
Arquitectura natural, tranquila. La colocación de cada elemento -del mundo- en el lugar que naturalmente ocupa.—


Mobius 

aplica un sistema de identidad funcional para comunicar sus proyectos de arquitectura sostenible. El diseño adopta el principio de la serenidad como antídoto útil frente a la entropía de las cosas en el mundo. La marca se despliega mediante una composición elemental que prioriza el contenido técnico y visual. Un isotipo lineal refuerza la identidad del estudio en aplicaciones que van desde la papelería hasta la interfaz digital.








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&#60;img width="3814" height="3139" width_o="3814" height_o="3139" data-src="https://freight.cargo.site/t/original/i/199289b3406cace119659a0f1ac2d1d59ae5647b96fb29e57307d44a6de7027e/CARTA-Y-TARJETS-100.jpg" data-mid="244816314" border="0"  src="https://freight.cargo.site/w/1000/i/199289b3406cace119659a0f1ac2d1d59ae5647b96fb29e57307d44a6de7027e/CARTA-Y-TARJETS-100.jpg" /&#62;
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&#60;img width="3747" height="3084" width_o="3747" height_o="3084" data-src="https://freight.cargo.site/t/original/i/5b5a04db6f012db0035651a9ed4533cd017f2c395f0c892efc9165d5a3cd5d10/2-100.jpg" data-mid="244826195" border="0"  src="https://freight.cargo.site/w/1000/i/5b5a04db6f012db0035651a9ed4533cd017f2c395f0c892efc9165d5a3cd5d10/2-100.jpg" /&#62;
&#60;img width="3747" height="3084" width_o="3747" height_o="3084" data-src="https://freight.cargo.site/t/original/i/f3a51c408ccf90b927a27736517c3cb236067d471a4e19288b24ea27a1c910ed/3-100.jpg" data-mid="244826196" border="0"  src="https://freight.cargo.site/w/1000/i/f3a51c408ccf90b927a27736517c3cb236067d471a4e19288b24ea27a1c910ed/3-100.jpg" /&#62;

&#60;img width="3747" height="3084" width_o="3747" height_o="3084" data-src="https://freight.cargo.site/t/original/i/af198168791541d6d1bf8176fb4858f1bdefdf86038aacc584cc6d31d93b45f4/4-100.jpg" data-mid="244826197" border="0"  src="https://freight.cargo.site/w/1000/i/af198168791541d6d1bf8176fb4858f1bdefdf86038aacc584cc6d31d93b45f4/4-100.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Casa Árbol</title>
				
		<link>https://fran-vicente.com/Casa-Arbol</link>

		<pubDate>Mon, 25 Aug 2025 13:28:51 +0000</pubDate>

		<dc:creator>fran-vicente</dc:creator>

		<guid isPermaLink="true">https://fran-vicente.com/Casa-Arbol</guid>

		<description>&#60;img width="5812" height="4784" width_o="5812" height_o="4784" data-src="https://freight.cargo.site/t/original/i/356e4d3a832db0a74460b8793c76442a97cfdff4f273469caee9e686b9be351a/WEB-100.jpg" data-mid="244778400" border="0"  src="https://freight.cargo.site/w/1000/i/356e4d3a832db0a74460b8793c76442a97cfdff4f273469caee9e686b9be351a/WEB-100.jpg" /&#62;



Casa Árbol




	Cliente: Casa Árbol
Proyecto: BrandingDiseño de IdentidadDirección de ArteCopywritingDiseño gráficoFotografía

© Idea registrada




	



Concepto:
 
La poesía en verbo; la poesía en imagen. El verso, el cuerpo, la naturaleza... el hogar.—




Casa Árbol es una marca de cosmética natural y vegana. Un sistema pensado desde la pureza de los materiales. Disponible exclusivamente online en España.

La identidad visual se construye desde la neutralidad del blanco y negro, prescindiendo de decoraciones innecesarias. Fotografías de paisajes naturales locales como única referencia estética. El lenguaje evita la promesa publicitaria y se centra en la experiencia. Un equilibrio entre sofisticación y accesibilidad.












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</description>
		
	</item>
		
		
	<item>
		<title>El sueño de Pidal</title>
				
		<link>https://fran-vicente.com/El-sueno-de-Pidal</link>

		<pubDate>Thu, 05 Feb 2026 20:30:45 +0000</pubDate>

		<dc:creator>fran-vicente</dc:creator>

		<guid isPermaLink="true">https://fran-vicente.com/El-sueno-de-Pidal</guid>

		<description>&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3dd5d1b611fcf2cce6bdf7fd47154c277536c63f9168773d57b403fea4c977d4/Billboard_Mockup_2.jpg" data-mid="247713817" border="0"  src="https://freight.cargo.site/w/1000/i/3dd5d1b611fcf2cce6bdf7fd47154c277536c63f9168773d57b403fea4c977d4/Billboard_Mockup_2.jpg" /&#62;



El sueño de Pidal





	Cliente: Parque Nacional Picos de Europa
Proyecto: Campaña institucionalDirección Creativa
Dirección de Arte
Diseño Gráfico
Copywriting

© Idea registrada





	







 



Concepto:
 
La recuperación casi literal  epitafio 

de la persona que inauguró el Parque Nacional, Pedro Pidal, haciéndolo legible y situándolo frente a la imagen de su paisaje.
—
Este 2026 se cumple el 110 aniversario de la Ley de Parques Nacionales de 1916, impulsada por el marqués, político y alpinista asturiano Pedro Pidal. Fue el primer conquistador de la cara norte del Picu Urriellu en 1904, y dejó grabado su epitafio en una piedra del Mirador de Ordiales.&#38;nbsp;
Junto con fragmentos de este escrito, hemos creado una serie de gráficas sencillas y minimalistas, acompañando el texto con imágenes propias que transmiten “la experiencia de los Picos”, alejándonos de las idílicas fotografías de revista de paisajes.&#38;nbsp;
Epitafio original:

“Enamorado del Parque Nacional de los Picos de Europa, en él desearíamos vivir, morir y reposar eternamente, pero, esto último, en Ordiales, en el reino encantado de los rebecos y las águilas, allí donde conocí la felicidad de los Cielos y de la Tierra, allí donde pasé horas de admiración, emoción, ensueño y transporte inolvidables, allí donde adoré a Dios en sus obras como Supremo Artífice, allí donde la Naturaleza se me apareció verdaderamente como un templo”.










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	</item>
		
		
	<item>
		<title>Lu Antimorbo</title>
				
		<link>https://fran-vicente.com/Lu-Antimorbo</link>

		<pubDate>Sun, 03 May 2026 21:12:56 +0000</pubDate>

		<dc:creator>fran-vicente</dc:creator>

		<guid isPermaLink="true">https://fran-vicente.com/Lu-Antimorbo</guid>

		<description>&#60;img width="3151" height="2001" width_o="3151" height_o="2001" data-src="https://freight.cargo.site/t/original/i/3c05ed1a488f88e56ffe07aecf7d1189a83d65da236f24ff6f59ce050dc4bfdf/Mesa-de-trabajo-1-copia-17-100.jpg" data-mid="247842795" border="0"  src="https://freight.cargo.site/w/1000/i/3c05ed1a488f88e56ffe07aecf7d1189a83d65da236f24ff6f59ce050dc4bfdf/Mesa-de-trabajo-1-copia-17-100.jpg" /&#62;



Lu Antimorbo 


Cliente: Lucía AntimorboProyecto: Photobook print 


Dirección CreativaDirección de ArteFotografía© Imágenes registradas 
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&#60;img width="3151" height="2001" width_o="3151" height_o="2001" data-src="https://freight.cargo.site/t/original/i/4f14c3fc2fca18d590b74f83e715931e4626d99acc3a13f4284977eb5130e8ee/Mesa-de-trabajo-1-copia-18-100.jpg" data-mid="247827884" border="0"  src="https://freight.cargo.site/w/1000/i/4f14c3fc2fca18d590b74f83e715931e4626d99acc3a13f4284977eb5130e8ee/Mesa-de-trabajo-1-copia-18-100.jpg" /&#62;
&#60;img width="3150" height="2001" width_o="3150" height_o="2001" data-src="https://freight.cargo.site/t/original/i/d556e6326cec8c8b6e4c4dbfba1fcdd9d2b4cd5be185a7b6243bf8f5bc185e5e/Mesa-de-trabajo-1-copia-13-100.jpg" data-mid="247842855" border="0"  src="https://freight.cargo.site/w/1000/i/d556e6326cec8c8b6e4c4dbfba1fcdd9d2b4cd5be185a7b6243bf8f5bc185e5e/Mesa-de-trabajo-1-copia-13-100.jpg" /&#62;


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